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Qualimetrie & Vertone have joined together to bring you their new report “Consume Better – Trends 2019.”
Every day we hear about energy transition, the environment and about “consuming better.”
And we know that, today, a brand is not only chosen for its product quality, or value for money, but that the trust, authenticity, honesty and transparency that it inspires are the drivers (for one in four French people)*.
In this context the French are changing their behaviour and we are seeing a real shift in trends which are essential to understand and to measure.
*Study carried out by Qualimetrie in March 2018 – National representative panel – 1,000 participants
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