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Consume better –
Trends 2019

Co-branded Qualimetrie – Vertone report


Qualimetrie & Vertone have joined together to bring you their new report “Consume Better – Trends 2019.”


Every day we hear about energy transition, the environment and about “consuming better.”

And we know that, today, a brand is not only chosen for its product quality, or value for money, but that the trust, authenticity, honesty and transparency that it inspires are the drivers (for one in four French people)*.

In this context the French are changing their behaviour and we are seeing a real shift in trends which are essential to understand and to measure.


  • Behavioural changes that were initially most visible in the food sector, are now touching all sectors.
  • Whether you are a stakeholder in energy, transport, ready to wear, hygiene and beauty…access the report’s key figures


  • To understand better how the French mentality, and, as a consequence, their behaviour, is evolving.
  • What impact to apps such as “Yuka” have? What direction should tomorrow’s offer take?
  • How to speak to these new consumers? What needs have to be met?


*Study carried out by Qualimetrie in March 2018 – National representative panel – 1,000 participants


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