Qualimetrie has published a new report entitled “Customer Communities*”
Today’s French are consumer activists, fully aware of the influence that they wield on brands (86% of French have stated that consumers today have more influence on brand image than previously).
Engaging your customers in a community is an excellent way to co-create, gain loyalty and generate ambassadors.
Whether you are in BtoB, BtoC, operations, strategy or network, there is a community adapted to your needs (self-help, research, local and more).
Access the report’s figures and find out how to engage your customers in the long run.
*Study carried out by Qualimetrie in March 2018 – National representative panel – 1,000 participants
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