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Communautés clients Qualimetrie

Customer Communities –
The french consumer Activists 

Qualimetrie report – March 2018


Qualimetrie has published a new report entitled “Customer Communities*”


Today’s French are consumer activists, fully aware of the influence that they wield on brands (86% of French have stated that consumers today have more influence on brand image than previously).

Engaging your customers in a community is an excellent way to co-create, gain loyalty and generate ambassadors.


Whether you are in BtoB, BtoC, operations, strategy or network, there is a community adapted to your needs (self-help, research, local and more).

Access the report’s figures and find out how to engage your customers in the long run.


    • Which community is best for my issues?
    • What are the benefits for my brand?
    • What do participants expect? What are the pitfalls to avoid?
    • How should I run my community?
    • And more.

*Study carried out by Qualimetrie in March 2018 – National representative panel – 1,000 participants


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