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Customer complaints –
The French attitude
Qualimetrie report – July 2018
Qualimetrie has published a new report “Customer Complaints – the French attitude*”
WHY?
Because complaints are transgenerational and affect the French, companies need to deal with them and respond well.
What’s more, it’s a superb opportunity to “turn glitches to riches”!
FOR WHOM?
Complaint management affects the whole company: whether you are in charge of customer services, a community manager, in the network, in the customer satisfaction management team…access the report’s figures and discover our “complaints benchmark”.
WHAT FOR?
- How to facilitate the complainant’s journey
- How to identify the silent detractors
- What are the complainant’s journey markers?
- What is the impact on the brand and loyalty when a complaint is well or badly handled?
- And more
*Study carried out by Qualimetrie in July 2018 – National representative panel – 1,300 participants
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