Do you want to win your customers’ lasting brand commitment? Generate and activate your ambassadors? Co-construct tomorrow’s products and services to create new market opportunities with your customers and users?
Customer communities – what’s the point?
Communities let you get closer to your customers, listen to them, talk to them about different subjects and gain their loyalty.
Qualimetrie’s answer to customer communities
Qualimetrie can set up your customer community.
It can be private, public, short term or permanent.
Setting up and running a community takes time and requires a specific skill set. Who should you recruit? How? What activities should you have? What insights should you aim for?
Qualimetrie will support you through the various stages
Qualimetrie’s value added for client communities
We use an on-line platform developed by Potion.social
Do you want to explore your customers’ expectations and behaviours, understand their mechanisms of choice and develop or test a new product or offer? Round tables or focus groups allow you to put the customer at the heart of your reflection to guide your strategic decisions.
Round tables or focus groups – what’s the point?
Customer behaviour is increasingly difficult to understand; our qualitative studies bring clarity which will guide your future development.
Round tables give the collective an opportunity to produce creative ideas; they offer a chance to explore expectations, unspoken issues, underlying motivations and sources of customer and consumer information and influence.
You can then refine or create your offer, services, customer relationship and message.
Qualimetrie’s answer to round tables
You can count on Qualimetrie to:
Qualimetrie’s value added for round tables
Experience in running groups with the option, depending on the subject matter, of organising creative exercises or role plays to go further into ideas’ production.
(To go even further)…we offer the option of refining learning from round tables with co-construction communities or consolidating learning by a quantitative evaluation phase.
Personalise relationships with your customers and prospects. Identify different persona to optimise your message, practices and customer journey, and improve your conversion and loyalty rate.
Persona – what’s the point?
A persona study (buyer persona) consists of creating profiles of the typical customer and bringing them to life via a fictitious character (or archetype). Each persona represents a group of customer behaviours, modes of communication, similar purchase hinderers or motivators. Integrating persona to your company strategy allows you to adapt the message to advisors, communication (publicity) and the customer journey.
Qualimetrie’s approach to persona
Qualimetrie’s value added in persona
We offer a complete package to implement persona in your company strategy:
Qualify your customer persona to implement in your CRM
Do you need to validate a new concept, have a complete brand vision, manage a change process? The 360° survey will give you an assessment using 3 complementary viewpoints: customer, employee and company.
360° survey – what’s the point?
The 360° survey can meet several objectives:
Qualimetrie’s answer to 360° surveys
Qualimetrie can combine different research solutions to obtain 3 points of view:
Such analysis gives a “complete vision of the customer relationship” which allows you to identify the differences between the varying points of view and implement action plans to change and improve.
Qualimetrie’s value added in 360° customer studies
Qualimetrie’s expertise and systematic immersion within your organisation allows us to design tailor-made systems: depending on your current position and development.