Paris / Lille / Madrid / Barcelona / Hong-Kong
FR / EN : +33 (0)3 20 81 90 44
ES : +34 91 555 53 93
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Paris / Lille / Madrid / Barcelona / Hong-Kong
FR / EN : +33 (0)3 20 81 90 44
ES : +34 91 555 53 93
Methodology:
Mystery Shoppers across the network.
Questionnaire and scenario targeting the new process.
Putting teams into action.
Frequency:
Preparation: 4 weeks
Data collection: 2 weeks
Analysis: 2 weeks
Methodology
Mystery Shoppers across all or part of the network.
Questionnaire and scenario targeting the new process.
Frequency:
Preparation: 4 weeks
Data collection: 2 weeks
Analysis: 2 weeks
Methodology
Calls/Emails/Mystery Social Media
Listen to and evaluate contact with real customers
Frequency:
Preparation: 4 weeks
Data collection: 3 weeks
Analysis: 1 week
Methodology
Calls/Emails/Mystery Social Media
Listen to and evaluate contact with real customers
Frequency:
Preparation: 4 weeks
Data collection 3 weeks
Analysis: 1 week
Methodology
Customer survey on-line or by telephone.
(using your customer database)
Preparation: 4 weeks
Data collection: Continuous
Analysis: 2 weeks
Methodology
Qualitative and quantitative survey
By phone, or meeting if the respondent prefers.
Usual success rate: 20-30% with advance communication.
Frequency:
Preparation: 2 weeks
Data collection: 4 weeks
Analysis: 3 weeks
Methodology
Qualitative and quantitative study by telephone
By phone, or meeting if the respondent prefers.
With partners
Usual success rate: 20-25% with advance communication.
Frequency:
Preparation: 2 to 3 weeks
Data collection: 2 to 3 weeks
Analysis: 3 weeks
Methodology
Face to face quantitative study
At one or more sites.
With purchasers and non-purchasers.
Duration: determined according to the number of visitors to the site and traffic trends (e.g. weekdays/Saturdays)
Frequency:
Preparation: 3 weeks
Data collection: 1 to 2 weeks
Analysis: 3 weeks
Satisfaction survey via website pop-in
Pop-in is triggered depending on the customer journey
Dynamic surveys, having a common thread of MAJOR items (ISC, NPS, CES) and SECONDARY items (page usability, occasional items, census questions) which can change.
Preparation: 4 weeks
Data collection: Continuous
Analysis: 2 weeks
Methodology
Qualitative interviews
By phone, by appointment
Target: decision-makers.
Usual success rate: 30 to 40%
Frequency:
Preparation: 2 weeks
Data collection: 4 weeks
Analysis: 4 weeks
Methodology
Quantitative survey
By email, with a reminder after two days.
Targets: brand customers or the competition’s customers
10-12 questions (including 3 open)
Frequency:
Preparation: 2 to 3 weeks
Data collection: 1 week
Analysis: 2 to 3 weeks
Methodology
Quantitative survey
By email, among a consumer panel
Targets: customers or potential customers, national representative
10-12 questions (including 2 open)
Frequency:
Preparation: 2 to 3 weeks
Data collection: 1 week
Analysis: 2 to 3 weeks
Methodology
Post-test survey of publicity campaign
Invitation by email (panel of national representatives or catchment area or target customers)
Frequency:
Preparation: 3 weeks
Data collection: 1 week
Analysis: 3 weeks
Methodology
Collect from a single platform all reviews from websites and social networks (e.g. Yellow Pages, Google, Facebook, etc.):
Frequency:
Preparation: 4 weeks
Data collection: Continuous
Analysis: Occasional
Methodology
Send mystery shoppers to the competition
Questionnaire and scenario based on journey fundamentals (and not brand specifics)
Qualitative interviews with the researchers to go over the best practices encountered
Preparation: 4 weeks
Data collection: 2 weeks
Analysis: 2 weeks
Methodology
Mystery shoppers across my network and direct competitors
Questionnaire and identical scenario based on journey fundamentals (and not brand specifics)
1 shopper carries out visits at your point of sale and at the competitor in the catchment area and states his preference
Qualitative interviews with the researchers to go over the best practices encountered.
Preparation: 4 weeks
Data collection: 2 weeks
Analysis: 2 weeks
Methodology
Bring customers together in a community space and ask them to react to a new product or concept
Recruit customers based on profile
Daily activity
Community duration
Preparation: 4 weeks
Data collection: 3 to 6 weeks
Analysis: 2 weeks
Methodology
360° Study
Preparation: 3 weeks
Data collection: 2 weeks
Analysis: 3 weeks
Methodology
Quantitative survey
By email, with a reminder after two days.
Targets: brand customers or competitors’ customers
10-12 questions (including 3 open)
Frequency:
Preparation: 2 to 3 weeks
Data collection: 1 week
Analysis: 2 to 3 weeks
